My friend — also my editor and publisher — Steve Piersanti, who founded and runs Berrett-Koehler Publishers, has been tracking sales and other key publishing industry data for many years and frequently updating it. Here’s what he reported most recently:
A book has far less than a 1% chance of being stocked in an average bookstore. One hundred to 1,000 or more titles compete for every available bookstore shelf space. For example, the number of business titles stocked ranges from fewer than 100 (smaller bookstores) to up to 1,500 (superstores). Yet there are several hundred thousand business books in print that are fighting for that limited shelf space.