Books by Mal Warwick

Books by Mal Warwick: Hell on EarthHell on Earth, What we can learn from dystopian fiction, CreateSpace (2017).

If you’re a science fiction fan, like to speculate about the future, enjoy reading novels that challenge your preconceptions—or if you’re simply concerned with the direction our society is taking—you’ll enjoy my new book, Hell on Earth: What we can learn from dystopian fiction. Well, maybe not enjoy, but find it thought-provoking.

You can learn more about the new book here for the Kindle edition, or here for the paperback. The publisher set the paperback price at $9.73. The Kindle edition costs just $2.99. Click here for a free preview of the book.

Books by Mal Warwick: The Business Solution to PovertyThe Business Solution to Poverty: Designing Products and Services for Three Billion New Customers, with Paul Polak, Berrett-Koehler Publishers (2013).

Former President Bill Clinton calls this book “One of the most hopeful propositions to come along in a long time . . . original, ambitious, and practical.” My co-author is Paul Polak, author of Out of Poverty and founder of International Development Enterprises. Legions of other people talk about lifting people in emerging nations out of poverty, but Paul and IDE have done it — 20 million times over the past 30 years.

Values-Driven Business: How to Change the World, Make Money, and Have Fun, Berrett-Koehler Publishers (2006)

Books by Mal Warwick: Values-Driven BusinessThis was the first in the Social Venture Network Series of short books on how to manage a socially responsible business. I serve as editor for the series. It’s an overview of the field, featuring dozens of examples of successful companies that have integrated their values into their business policies and practices.

Books by Mal Warwick: How to Write Successful Fundraising AppealsHow to Write Successful Fundraising Appeals, Third Edition, with Eric Overman, Jossey-Bass (2013)

This is the completely revised third edition of what is by far my best-selling book. It’s regarded as the standard text in the field and has been adopted as a training manual in fundraising agencies like mine and as a textbook in some college and graduate school courses in fundraising, marketing, and nonprofit management.

Books by Mal Warwick: Revolution in the Mailbox

Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising, Revised Edition, Jossey-Bass (2004)

The original edition of this book was my first published work — self-published, actually, by Strathmoor Press, an imprint I set up for the purpose. The book went through a number of versions and revisions over the years, ultimately resulting in this “Revised Edition.” Like How to Write Successful Fundraising Letters, this book has been widely used as a textbook both in fundraising agencies and in college and graduate school courses.

Books by Mal Warwick: The Five Strategies for Fundraising SuccessThe Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals, Jossey-Bass (2000)

In this book I introduced a strategic planning method focused on fundraising and marketing. Nonprofits in the United States have generally ignored this approach, but it has been used in many other countries around the globe.

Books by Mal Warwick: Ten Steps to Fundraising Success


Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization, with Steve Hitchcock, Jossey-Bass (2001)

This is the workbook that accompanied The Five Strategies for Fundraising Success.

Books by Mal Warwick: Fundraising When Money Is TightFundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future, Jossey-Bass (2009)

Written in the wake of the global financial meltdown, when fundraisers throughout the world were frantic with worry about shrinking gifts and falling revenue, this was my best effort to lay out in plain language the fundraising principles that apply under any economic conditions — and those that must be considered when it looks as though the sky is falling.

Books by Mal Warwick: Raising $1000 Gifts By MailRaising $1,000 Gifts by Mail in the Age of Email and Social Media, Revised Edition, Emerson & Church Publishers (2016)

This little book describes the method my colleagues and I evolved in the early 1980s — a unique approach to direct mail fundraising that enabled us (and readers of this book) to raise many millions of dollars over the years.

Books by Mal Warwick: Testing, Testing, 1, 2, 3Testing, Testing, 1, 2, 3 . . .: Raise More Money with Direct Mail Tests, Jossey-Bass (2003)

This is my geekiest book. If you think some of the other titles on this page are specialized, you should see this one. Avoid at all costs unless you are seriously engaged in raising money by mail!

If you want to see some of the hundreds of articles I’ve written, you can find a few of the best ones at My Articles.

For a bio of me, go to About Mal Warwick.

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Art Horne - 8 years ago Reply

Mal, I would like to get your thoughts on improving our annual fund direct mail. How does one go about doing that?
Art Horne, FAHP, CFRE
Little Rock, Arkansas

    Mal Warwick - 8 years ago Reply

    Sorry, Art, I’ve left behind my fundraising days. I’m involved in too many other pursuits now. Best of luck!

Dusty Gungor - 6 years ago Reply

It’s interesting to consider you have read books, which others have not read and perhaps few other individuals have even heard of, what’s significant, is the fact you’ve entered them and come out of that encounter enriched for it. Emerging as you become more emboldened through the experience of participating in a different mindset for a while, that’s the real strength of a great book!

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